Tesla’s Race to Make Model S America’s Greenest Car

The Model S, like the rest of Musk’s electric cars, features the same curvy look but at a slightly discounted price ($70,000). The lower price is meant to attract a larger consumer base beyond C-suite executives who can afford $80,000 cars. Elon Musk’s foray into the general consumer market is welcome news for investors waiting for electric cars to move into the mainstream. However, Musk’s Teslas, known as the model electric cars, may be tailgating legacy car brands like GM, Ford, etc. Ford’s trucks and GM’s SUVs may not evoke gas-free cars, but these automakers are seeing green in the future. So Tesla better get  in the marketplace fast, and Musk must make good on his promise to mass-produce Teslas for his brand to dominate the market it helped create.